Red Bull | Work With Wings

Tasked with promoting an undervalued “at-work” consumption occasion for Red Bull to connect better with consumers between the ages of 18-24. The end goal being to put “cans in hands” while recruiting Student Marketeers on college campuses across the US to promote Red Bull.  My role in the campaign consisted of: + Micro site // UX and UI design + Digital gamified competition // ideation, mock-ups + On-packaging promotions // design + Paid Media // art direction design, and strategy + Interactive Social asset production with GIFS and stickers // design and production + On-campus Interactive print materials // ideation and design