Tinder | Put Yourself Out There

Challenged to change Gen Zs perception of Tinder being full of fake profiles by encouraging users to Put Themselves Out There as their most authentic self through a national brand campaign, social competition and $1m giveaway. My role in the campaign consisted of: + TikTok videos // ideation, direction, editing + National takeover Snap Lens & Filters // ideation, art direction + Paid Media // art direction, production + OOH // design + CTV/TVC // ideation, direction, editing + Influencer activations // ideation, creative direction + National Social competition // asset production